A product has this advertising claim on back of the box: Don,t be the only one not using Brand X Which advertising approach is being used to try to persuade you to buy the product a price appeal b scientific studies c the bandwagon d comparison to other products
1 answer
The advertising approach being used to persuade you to buy the product is the bandwagon technique. The claim is trying to convince you to join the majority by using Brand X, implying that everyone else is already using it and you would not want to be left out.