a product enters the maturity phase of the life cycly during which sales are strong but growth is slowing what product management activity is most appropriate
dicontinuing sale of the product
trying to improve the products performance
spinning off the product line
focusing on the other product in the mix
1 answer
The most appropriate product management activity in this scenario would be trying to improve the product's performance. This could involve investing in research and development to enhance the product's features, addressing any customer complaints or issues, and finding ways to differentiate the product from competitors. By continuously improving the product's performance, the company can extend its maturity phase and delay the decline phase, maximizing sales and profits.