A presenter wants to explain the relationship between the number of hours someone exercises each week and their physical fitness. He wants to show that individuals who exercise more tend to have better fitness levels than those who exercise less. Which medium should he use? should he use video, audio, or printed text?

1 answer

The choice of medium depends on the objectives of the presentation and the audience's preferences, but here are some considerations for each option:

  1. Video: This medium is very effective for visually demonstrating the relationship between exercise and fitness. The presenter can include visual data representations, such as graphs and charts, as well as real-life examples of individuals demonstrating different fitness levels related to their exercise habits. Videos can also engage the audience emotionally by showing inspiring stories or testimonials from people who have improved their fitness through exercise. Overall, video may be the most compelling option for illustrating this relationship clearly and dynamically.

  2. Audio: While an audio presentation can convey information, it lacks visual elements that can help emphasize data and statistics. An audio format features interviews or discussions can be valuable but may not be as effective for establishing a clear visual connection between exercise hours and fitness levels.

  3. Printed Text: Printed materials can provide detailed information and statistics, making them valuable for reference. However, they may not engage the audience as effectively as video or even audio formats. Printed text can supplement a presentation but may not be the best standalone medium for illustrating the relationship.

Recommendation: Given the nature of the content—a relationship that can benefit from visual data and emotional engagement—video would be the most suitable medium for the presenter to effectively convey the relationship between hours of exercise and physical fitness levels.