A marketing research firm is hired to resolve a large appliance company’s customer service problem. They email surveys to 10,000 customers and former customers, and receive 1,100 completed surveys back. After they complete the research and analyze the results, the appliance company will most likely make them available to _________. (Select all that apply).

Question

Responses

only high level executives within the company
only high level executives within the company

all stakeholders within the company
all stakeholders within the company

only those who completed the survey
only those who completed the survey

everyone who was offered the original survey

Answer 1

The appliance company will most likely make the research results available to:

• all stakeholders within the company

This option is appropriate because stakeholders may include executives, managers, and employees from various departments who could benefit from the insights gained through the survey.

Responses like "only high level executives within the company" or "only those who completed the survey" are generally too restrictive and would likely not encompass the variety of individuals who could use the findings. Likewise, "everyone who was offered the original survey" is unlikely, as the results are generally kept within the company for decision-making purposes.