A marketing research company is conducting a study that is very similar to one they did recently. A smart strategy for the research company would be to _____.

Responses

have the same data collection staff work on this study and possibly the same respondents
have the same data collection staff work on this study and possibly the same respondents

figure out whether any of the data can be used in this new study
figure out whether any of the data can be used in this new study

treat this new study as an original and new project
treat this new study as an original and new project

resign from the project since it is too close to their first one
resign from the project since it is too close to their first one

1 answer

A smart strategy for the research company would be to figure out whether any of the data can be used in this new study. This approach allows the company to leverage existing insights and data, potentially saving time and resources while enhancing the quality and relevance of the new study.

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