A long, straight wire carries a current of 740 mA. A thin metal rod 45 cm long is oriented perpendicular to the wire and moves with a speed of 1.8 m/s in a direction parallel to the wire. What are the size and direction of the emf induced in the rod if the nearest point of the rod is 3.5 cm away from the wire, and if the rod moves in a direction parallel to the current?