The honey company is pursuing a market penetration growth strategy. By offering free samples at the local farmers' market, they aim to attract more customers and increase their market share within the existing market.
A local honey company is running a promotion by offering free samples of their product at the local farmers’ market. What type of growth strategy is the honey company pursuing?
(1 point)
Responses
market expansion
market expansion
related diversification
related diversification
market penetration
market penetration
product expansion
1 answer
1 answer