To find the surface area of the new box after applying a scale factor, you can use the relationship between scale factors and surface area.
When a shape is scaled by a factor \( k \), the surface area will be scaled by \( k^2 \). In this case, the scale factor is \( \frac{3}{4} \).
First, we calculate the scale factor for the area:
\[ k = \frac{3}{4} \] \[ k^2 = \left(\frac{3}{4}\right)^2 = \frac{9}{16} \]
Next, we multiply the original surface area by this factor:
\[ \text{Original Surface Area} = 120 , \text{cm}^2 \] \[ \text{New Surface Area} = 120 , \text{cm}^2 \times \frac{9}{16} \]
Now, let's perform the multiplication:
\[ \text{New Surface Area} = 120 \times \frac{9}{16} = \frac{120 \times 9}{16} = \frac{1080}{16} = 67.5 , \text{cm}^2 \]
Therefore, the surface area of the new box is:
\[ \boxed{67.5} , \text{cm}^2 \]