A large part of the Communication and Information career cluster probably didn’t exist 100 years ago—which part in particular and why? Why might this aspect of the career cluster be one of the most important today?

Short answer

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A significant part of the Communication and Information career cluster that likely didn't exist 100 years ago is digital communication, particularly roles related to social media management, digital marketing, and content creation for online platforms. This evolution is largely due to the advent of the internet and digital technology, which transformed how information is shared and consumed.

Today, this aspect of the career cluster is vital because it enables real-time communication and engagement on a global scale, influences public opinion, drives brand awareness, and fosters community building. In an increasingly digital world, the ability to navigate and manage online communication is essential for businesses, organizations, and individuals to succeed and remain relevant.