A large corporation that sells bath products may be able to meet its goal of increasing its sales by 12 percent within three months because they have ample resources and enough employees to do so. However, a tiny independently owned boutique that sells bath products may not be able to reach that same goal because of their limited resources. This is an example of which component of the SMART framework differing in definition from business to business?
A specific
B achievable
C measurable
D relevant
3 answers
B achievable
is this right
No, that is not correct. The correct answer is D relevant. The "relevant" component of the SMART framework refers to setting goals that are aligned with the overall objectives and priorities of the business. In this case, the goal of increasing sales by 12 percent may be relevant for the large corporation, but not for the tiny independently owned boutique due to their limited resources.