The correct choice in this scenario would be the downward-sloping demand curves.
This is because the presence of only a few competing health-care providers typically indicates a market structure that is not perfectly competitive, which tends to be characterized by downward-sloping demand curves for the services offered. In such a market, firms have some degree of pricing power, allowing them to potentially set higher prices than they would in a perfectly competitive market. Therefore, establishing a presence in this new location could allow the health-care firm to benefit from this pricing flexibility.