A group of people has been gathered to talk about their snack food buying habits. They believe the study is being conducted by a food store and are not told it is actually being conducted for a small cheese dip company. This strategy is _____.

Question

Responses

okay if participants are told after the study is over
okay if participants are told after the study is over

the standard way for focus groups to be conducted
the standard way for focus groups to be conducted

a way to cause data to be inaccurate
a way to cause data to be inaccurate

not a problem since the products are snack products

Answer 1

This strategy is the standard way for focus groups to be conducted.

In many cases, focus groups are held without disclosing the specific sponsor to avoid bias in responses and ensure that participants provide genuine opinions based on their experiences.