(C)
The opening sentence says they are deciding whether to market or not.
A firm is deciding whether or not to place a product on the market. They envisage three posible market reactions: high demand, moderate demand, and low demand. If demand is strong they expect to sell 200,000 a month of the good; moderate sale levels are expected to be 100,000; low sale are estimated at 40,000. The firms alternative are:
A. sell in high, moderate, or low quantities
B. market the product or sell production rights to another firm
C. to market or not to market the product
D. none of the above
1 answer
1 answer