A designer presented some drafts for billboards to a client, who wants them to be a little less bright. Which of these would help the most?

Question

Responses

adding white to the colors

adding white to the colors

adding gray to the colors

adding gray to the colors

adding complementary colors

adding complementary colors

adding analogous colors

Answer 1

To make the billboards appear less bright, the most effective option would be adding gray to the colors. This will dull the brightness and create a more subdued palette. Adding white would lighten the colors but might not necessarily reduce their brightness, while complementary colors can create contrast that might inadvertently enhance brightness. Analogous colors would likely maintain a similar level of brightness. Therefore, adding gray is the best choice for achieving a less bright appearance.