A computer manufacturer is attempting to increase the customer value associated with purchases of its products. Which of the following might be a way to achieve this increase in value?

Question

A. Reduce price.
B. Increase technical support for customers.
C. Increase warranty coverage.
D. Offer free shipping.
E. Any of the above, depending on the needs of the target market.

Answer 1

E. Any of the above, depending on the needs of the target market.

Each of the options provided can increase customer value in different ways, depending on what the target market values most. Reducing price can appeal to cost-sensitive customers, while increasing technical support, warranty coverage, or offering free shipping can enhance perceived value and satisfaction for customers who prioritize service and reliability.