Here are a few more ideas for rounding out the marketing mix for a company selling wool gloves:
1. Social media marketing: Utilize platforms like Instagram, Facebook, and Pinterest to showcase the gloves in various settings and engage with customers on a more personal level.
2. Collaborate with influencers: Partner with fashion bloggers, outdoor enthusiasts, or influencers in the winter apparel industry to promote the gloves to a wider audience.
3. Offer promotions and discounts: Create seasonal sales, bundle deals, or limited-time discounts to encourage customers to purchase the gloves throughout the year.
4. Create a loyalty program: Reward frequent customers with discounts, special offers, or exclusive access to new glove designs to encourage repeat purchases.
5. Develop a content marketing strategy: Create blog posts, videos, or how-to guides on topics related to winter fashion, outdoor activities, or maintaining wool gloves to attract and engage potential customers.
6. Expand product offerings: Consider adding complementary products like scarves, hats, or hand warmers to appeal to a wider range of customers and increase overall sales.
A company that sells wool gloves is working on their marketing mix. In particular, they are thinking about how to promote their products year round. In addition to making a plan for advertising and public relations messaging, what else could they do to round out their marketing mix?
conduct random surveys
accept product returns
hold customer events
hire new employees
1 answer