a company has designed a new product and tested the prototype what is the next step in product devlopment
test market the product
launch the product
generate ideas
evaluate ideas
1 answer
The next step in product development after testing the prototype would be to evaluate the ideas. This involves assessing the results and feedback gathered during the prototype testing phase, analyzing the strengths and weaknesses of the product, and determining any necessary improvements or modifications. Once the evaluation is complete, the company can then move forward with either test marketing the product (in a controlled market environment) or directly launching the product into the market.