A clothing boutique wants to increase its online sales. In an effort to do this, they create a document that highlights the goals that need to be achieved through the company’s marketing efforts to achieve higher online sales. What term refers to this document?

Question

A marketing strategy
B decision making process
C situational analysis
D product situation

Answer 1

A) marketing strategy

Answer 2

is this right

Answer 3

Yes, you are correct. The document that highlights the goals that need to be achieved through the company's marketing efforts to increase online sales is called a marketing strategy.