A childcare company wants to find out whether they should open a new facility in the downtown area of a city and asks for a marketing research study to find out specifically what working parents are doing with their youngsters. The summarized data concludes that respondents with young children already feel they have a good situation. The marketing research firm wants to conduct a further study to find out what other childcare facilities charge. They should _____.

Question

Responses

not include the data since it is confidential information
not include the data since it is confidential information

include the data because the client would have probably asked for it next
include the data because the client would have probably asked for it next

not conduct the study since it will take time, money, and staff
not conduct the study since it will take time, money, and staff

include the data so the client will be impressed by the information
include the data so the client will be impressed by the information

Answer 1

The marketing research firm should include the data because the client would have probably asked for it next.

This approach enables the firm to provide comprehensive insights and supports informed decision-making for the childcare company about whether to open a new facility in the downtown area. It anticipates the client's needs and demonstrates a proactive approach to market research.