To improve the efficiency of a lever system that is currently only 30% efficient, the most viable option would be to make a longer lever that will require less force. A longer lever can amplify the force applied, allowing for greater mechanical advantage, which can lead to improved efficiency by reducing the amount of input force needed to lift the load.
While using a lighter load and a stiffer lever can also contribute to better performance, increasing the length of the lever is specifically aimed at enhancing efficiency in the context of how levers function mechanically.