a central idea or dominant impression that comes across throughout the writing

a clear organizational structure
facts and examples to support the writer's ideas
vivid descriptive details that appeal to the senses and create a "verbal picture"

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a strong and cohesive writing style that engages the reader
logical and coherent reasoning that connects ideas and supports the main argument
effective use of language, including appropriate vocabulary and grammar
a persuasive tone that convinces the reader of the writer's point of view
proper citation and use of sources to provide evidence and credibility to the writer's claims
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