Question

How do you organizing information in informative, positive, negative, and persuasive messages?

Assuming that the audience is <I>not</I> in favor of the change, the message is most effective when the pro agruments are given fist, then the con arguments followed by the anti-con arguments.

As in all longer communications, it is more effective to use the following order:

<B>Introduction</B> — to briefly tell them what you are going to say

<B>Body</B> — to tell them in more detail what you want to say, supporting your agruments

<B>Conclusions</B> — to summarize what you have told them.

It is more effective, because people tend to remember the first and last parts of a series of events best. This is called the <I>serial position effect</I>.

I hope this helps. Thanks for asking.

Answer 1

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