Question
I am doing a marketing assignment on the website for Kraft. I am supposed to find out their product mix width, length, depth and consistency. I am a bit confused though. As far as the company's width I think it is: health and wellness; quick meals; snacks; and premium but I am not certain. Then as far as the product mix length i understand that it means the total numbers of items witin each product line but their website doesn't give much detail so I think an axample would be under snacks they have Oreo, and Crystal Light.....am I in the right track?
Answers
annon
they just want you hooked, want their product to cycle through your diet as often as possible. I feel that the wellness and health are just used to push their products, quick meals, snacks...like i said as often as possible, fast. Kraft products are full of things that make u fat, they taste good but are unhealthy...
On a serious note*
Width-is what they cover. Think of this as Departments.
Length- is the area of Departments covered, they will vary according to product line.
Depth&Consistency- Would refer to how often they have been in each Department and for what Duration. Whether it is new or familiar.
Try to look at this link, I would have researched a greater source but I feel this is good to start with. It has a plenty of kraft products. Ok they wont let me post websites.. google, "list of kraft" it will be the first link from geocities.
let me know if this helped u.
On a serious note*
Width-is what they cover. Think of this as Departments.
Length- is the area of Departments covered, they will vary according to product line.
Depth&Consistency- Would refer to how often they have been in each Department and for what Duration. Whether it is new or familiar.
Try to look at this link, I would have researched a greater source but I feel this is good to start with. It has a plenty of kraft products. Ok they wont let me post websites.. google, "list of kraft" it will be the first link from geocities.
let me know if this helped u.