Question

Imagine that you were the CEO of Apple computer. Recognizing the importance of developing strategies to adapt to environmental and economic uncertainty, what steps would you take to scan your business environment? Can you keep track of all aspects of the environment? If not what aspects will you focus on and why? How might the Apple corporation use benchmarking as a tool for improvement even though they are an organization that is a recognized leader in the industry? Be sure to research and cite sources to support your statements.