7.

Question

Why was the slogan for Kodak camera “You press the button, we do the rest” so appropriate for the brand when it came onto the scene?

Kodak developed a series of cameras that did everything. All the customer had to do was aim at the subject and then call the company when they wanted the images developed

An assistant would come to the camera buyer’s home, help them take pictures, and then show them how to develop them.

After the pictures were taken, a representative from Kodak picked up the camera and developed the pictures. Customers would then purchase a new camera.

Kodak cameras came with film inside; when an individual had finished the film, the entire camera was sent to Kodak for processing, and the camera and negative images were sent back

Answer 1

The slogan "You press the button, we do the rest" was highly appropriate for Kodak because it emphasized the convenience and simplicity of their product. Kodak designed its cameras to be easy to use, with a focus on the consumer experience. The correct answer to your question is:

Kodak cameras came with film inside; when an individual had finished the film, the entire camera was sent to Kodak for processing, and the camera and negative images were sent back.

This encapsulates the essence of the slogan: the consumer only needed to take the picture, while Kodak handled the more technical and complex aspects of film development and processing. This made photography accessible to the masses, allowing people to capture moments without needing to understand the intricacies of photography or film processing.