how can social cognition may both positively and negatively affect one's attitudes and behaviors?
2 answers
http://en.wikipedia.org/wiki/Social_cognition
The schemas related to particular objects/events that you have can lead to respond to them negatively or positively.
http://www.google.com/search?client=safari&rls=en&q=schema&ie=UTF-8&oe=UTF-8
http://www.google.com/search?client=safari&rls=en&q=schema&ie=UTF-8&oe=UTF-8
2 answers