Asked by Hector

Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the Databases in the AIU Library, develop a distribution system for the product/service you chose in Unit 1.

Click here for the research requirements and guide for this assignment.

W3 Research.
•An overview of distribution channels:
◦Channel Levels: Direct versus Indirect Distribution
◦Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems
•Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution.
•Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog, telephone, sales force, etc.)
•Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)
•Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)

Answers

Answered by Ms. Sue
How would you like us to help you with this assignment?
Answered by david
i need help with understanding the different channels of distribution such as, conventional, vertical, horizonta and multichannel distriubtion

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