How do the components of Adidas create the product image?

Question

The components are the Logo—which is the 3 stripes, is there a trademark for Adidas? The other component is the slogan which is—Impossible is nothing. The Brand name which is Adidas is also a component of Adidas. How do these components create the brand image?

Answer 1

Don't these symbols plant these ideas in the minds of potential customers: speed, invincibility, importance?

This site may help you.

http://en.wikipedia.org/wiki/Brand

Answer 2

Adidas does Ads on TV And sponsers sport starts which enourages others to go and purchase this brand. More ideas?