Question

47) When segmenting broad product-markets, cost considerations tend

A. To lead to more aggregating.
B. To lead to a large number of small, but very homogeneous, product-market segments.
C. To be unimportant as long as the segmenting dimensions are operational.
D. To encourage managers to disregard the criterion that a product-market segment should be substantial.

Answer 1

to encourage managers to disregard the criterion that a product-market segment should be substantial