Question

Which of the following is true of the association between brand loyalty and attitude toward the brand?

As brand loyalty increases, attitude toward the brand increases

There is a moderately strong relationship between the two variables

. The relationship can be attributed to more than simply random fluctuations

There is a linear relationship between the two variables

All of the above

Answer 1

Assuming that you have a moderately strong correlation between the two variables (which you do not indicate), AOA.

Answer 2

All of the above