Question
A store specializing in collectible china and plates has decided to move into e-business. However, the store is unsure about how to get the word out about its new site and has hired your team to assist it.
Brand and identity: What are the pluses and minuses of keeping the existing name or creating a new one?
Brand and identity: What are the pluses and minuses of keeping the existing name or creating a new one?
Answers
Writeacher
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Once <b>YOU</b> have come up with attempted answers to <b>YOUR</b> questions, please re-post and let us know what you think. Then someone here will be happy to comment on your thinking.