Asked by Need Help

Several years ago, a brewing company led a charge of microbreweries in an attack on the established brewers' domestic beers. Explain and describe the following:

What is micromarketing?

How might it have been used by microbreweries?

What communications channels would be most effective?

Evaluate the strategy.

Evaluate the message.

Do you think this type of marketing strategy is ethical? At what point is something not ethical?
Answered by Need Help
What i got was goods and a marketing strategy to local cities and county ( mom and pop stores) but I need help with rest of the question????
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