Question

A political ad on television talks about a candidate's efforts to support the families of sick children. Why might this ad help the candidate get elected?
A It establishes whether the candidate has enough experience.
B It creates an emotional bond between the voters and the candidate.
C It illustrates differences between the candidate and the opponent.
D It provides voters with factual information on the candidate's political views.

Answer 1

B

The ad humanizes the candidate and evokes sympathy, creating an emotional connection that can increase voters' trust and likability of the candidate.