Question

How has Apple perfected the art of advertising through their various ad campaigns?(1 point)

By focusing on the fun attitude and demeanour of the person using their products

By associating their products with persona types, feelings, and emotions rather than with technical details

By convincing their audience that Apple products are the ultimate tools for creativity

All of the above

T or F: Invitations to Apple’s press events are a good example of Apple’s branding strategies because they often offer cryptic clues to fill consumers with anticipation. (1 point)

True

False

How does having the same experience on all of their products make Apple a desirable brand?(1 point)

People like the challenge of learning how to use different products in different ways.

There are fewer benefits for people who own more than one Apple product.

Not having to learn how to use a new product is attractive and it leaves more time for fun.

All of the above

Which of the following is NOT a paraphrasing strategy?(1 point)

Change the order of words or phrases

Add new words to change the overall meaning

Replace words or phrases with synonyms

Delete unnecessary words without changing the meaning

Which of the examples below shows the BEST way to paraphrase the paragraph?(1 point)

Apple goes beyond advertising by saying things like “the thinnest ever” and “the most advanced yet,” which makes customers feel like they have the best product in the world, even if that isn’t true. They also don’t include tech talk, so no one really knows.

Apple’s branding extends beyond traditional advertising because it carefully chooses phrases like “the thinnest ever” and “the most advanced yet” to convince consumers they are buying the best product. By avoiding technical details and presenting familiar features as new innovations, Apple creates the impression that it has revolutionized technology.

Apple lies in its advertisements by pretending to invent features that already existed and by tricking customers with confusing marketing strategies and hidden information.

Apple uses branding and advertising to sell products, and people like their phones and computers because they look cool and sound impressive.

Answer 1

1) All of the above

2) True

3) Not having to learn how to use a new product is attractive and it leaves more time for fun.

4) Add new words to change the overall meaning

5) Apple’s branding extends beyond traditional advertising because it carefully chooses phrases like “the thinnest ever” and “the most advanced yet” to convince consumers they are buying the best product. By avoiding technical details and presenting familiar features as new innovations, Apple creates the impression that it has revolutionized technology.