Question

Apple and Branding — What Can We Learn? passage
How do paragraphs 17-19 develop ideas about consumer loyalty to the Apple brand?


A. They demonstrate how Apple uses advertising to convince people that their products will bring excitement to their lives.
B. They show how Apple uses advertising to convince consumers that Apple products are useful both at work and at home.
C. They explain how Apple products are easy to use and therefore make consumers likely to buy more than one.
D. They Illustrate how Apple uses packaging design to encourage consumers to purchase more than one product.

Answer 1

C. They explain how Apple products are easy to use and therefore make consumers likely to buy more than one.