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Define persuasion. What would you like to persuade your parents to do or think? Explain which of the three goals of persuasive speech you would need to accomplish to achieve this.
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Persuasion is the communicative process of influencing another person’s beliefs, attitudes, or actions by presenting reasons, evidence, and appeals so they accept or act on a particular idea.
Example I’d like to persuade my parents: let me study abroad next semester.
Three common goals of persuasive speech (and how they apply here)
1. Convince — change or shape beliefs/attitudes.
- What this looks like: show them studying abroad is academically valuable, safe, and realistic for my goals. I’d present facts (program reputation, credit transfer, safety statistics), expert opinions (academic advisor endorsement), and examples of successful students.
2. Actuate — get the audience to take a specific action.
- What this looks like: have them agree to let me go, help with logistics (financial support, paperwork), and commit to the plan. This requires a clear call to action (e.g., “Sign the program consent form by X date” or “Agree to fund travel up to $Y”).
3. Reinforce — strengthen an existing belief or commitment.
- What this looks like: if they’re already somewhat supportive, reinforce their confidence by emphasizing safeguards and backup plans so they follow through.
Primary goals for this case
- Convince and actuate. I must first convince them that studying abroad is safe, academically sound, and financially manageable; then I must actuate them to grant permission and provide (or agree to) the necessary support. If they’re already leaning toward yes, reinforcing their support will also be important.
Brief tactics I’d use tied to those goals
- Build credibility: involve my academic advisor, show a detailed course transfer plan.
- Use evidence: program accreditation, cost estimates, scholarship options.
- Address concerns: safety plan, communication schedule, emergency contacts, contingency plans.
- Close with a specific ask: propose dates, financial terms, and next steps so they can make a concrete decision.
Example I’d like to persuade my parents: let me study abroad next semester.
Three common goals of persuasive speech (and how they apply here)
1. Convince — change or shape beliefs/attitudes.
- What this looks like: show them studying abroad is academically valuable, safe, and realistic for my goals. I’d present facts (program reputation, credit transfer, safety statistics), expert opinions (academic advisor endorsement), and examples of successful students.
2. Actuate — get the audience to take a specific action.
- What this looks like: have them agree to let me go, help with logistics (financial support, paperwork), and commit to the plan. This requires a clear call to action (e.g., “Sign the program consent form by X date” or “Agree to fund travel up to $Y”).
3. Reinforce — strengthen an existing belief or commitment.
- What this looks like: if they’re already somewhat supportive, reinforce their confidence by emphasizing safeguards and backup plans so they follow through.
Primary goals for this case
- Convince and actuate. I must first convince them that studying abroad is safe, academically sound, and financially manageable; then I must actuate them to grant permission and provide (or agree to) the necessary support. If they’re already leaning toward yes, reinforcing their support will also be important.
Brief tactics I’d use tied to those goals
- Build credibility: involve my academic advisor, show a detailed course transfer plan.
- Use evidence: program accreditation, cost estimates, scholarship options.
- Address concerns: safety plan, communication schedule, emergency contacts, contingency plans.
- Close with a specific ask: propose dates, financial terms, and next steps so they can make a concrete decision.
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