Question

Shawna wants to call attention to her site's logo and sale products first and let the rest of the items on the web page serve more as a background. She thinks these are the two most important items on the homepage and wants people to focus on them immediately. What is this arrangement of very important to least important elements called?

Answer 1

That’s called a visual hierarchy (or information hierarchy): arranging and styling page elements so the most important items — e.g., the logo and sale products — draw attention first, using size, color/contrast, position, whitespace, typography, and other visual cues.