Question

Which of the three goals of Persuasive Speaking is the hardest to achieve?
a.
weaken attitudes, beliefs or values
b.
strengthen attitudes, beliefs or values
c.
change attitudes, beliefs, or values
d.
motivate to action

Answer 1

c. change attitudes, beliefs, or values

Changing someone's existing attitudes or values is the hardest because those views are often tied to identity, long-standing beliefs, and social networks. People resist information that conflicts with their beliefs (confirmation bias, selective perception), so convincing them requires stronger evidence, credibility, emotional appeals, and often more time than merely strengthening or weakening an attitude.