Question

Luis gives a persuasive speech about the Republican candidate for President. If he is giving the speech to a group of Democrats, he would have to succeed at ___________________.
a.
motivating them to action
b.
changing their beliefs
c.
weakening their attitudes
d.
strengthening their values

Answer 1

c. weakening their attitudes — Democrats already hold opposing attitudes, so to persuade them Luis would first need to weaken those existing attitudes to make them receptive to his message.