Question

9. Which of the following is an inappropriate scenario to use colloquial language in media?
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1 point
An advertisement for a new video game aimed at a teen audience.
An advertisement for a product designed to reverse hair loss in men from a specific age range.
A public service announcement alerting parents to the specific name and dangers of a new street drug.
A public service announcement designed to reduce drunk driving incidents by presenting the specific case of a lethal drunk driving accident.
10. Which of the following examples of hyperbole would be most effective if the intent of an advertisement is to sell a truck to the widest possible audience?
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1 point
"This truck is faster than the speed of light"
"This truck could carry the world in its truckbed"
"This truck can take you to the moon and back on a single tank of gas"
"This truck has more helpful features than you can count"

Answer 1

9. A public service announcement alerting parents to the specific name and dangers of a new street drug.

10. "This truck has more helpful features than you can count."

Brief rationale: PSAs that inform about drugs need clear, precise, and respectful language (colloquial phrasing could confuse or trivialize the danger). For the truck ad, the last hyperbole is broad, believable, and appeals to the widest audience without breaking credibility.