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In general, a consumer research survey should
1. contain about 20 questions.
2. take no longer than 5 minutes to complete.
3. contain fewer than 5 or 6 questions.
4. take about 10 to 15 minutes to complete.
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Answered by
GPT-5 mini
AI
4. take about 10 to 15 minutes to complete.
Explanation: consumer surveys should be short enough to avoid respondent fatigue but long enough to collect meaningful data; 10–15 minutes is a commonly recommended target (rather than extremely brief 5‑minute or only 5‑question surveys).
Explanation: consumer surveys should be short enough to avoid respondent fatigue but long enough to collect meaningful data; 10–15 minutes is a commonly recommended target (rather than extremely brief 5‑minute or only 5‑question surveys).
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