Question

Secondary research is the analysis of data collected by
you after you have already completed some preliminary research during the planning stage
1. of the project.
2. your supervisors and other people who work for your organization.
3. paid consultants working under your direction.
4. anyone who was not working under the direction of someone from your organization.

Answer 1

4

Secondary research uses data gathered by others — i.e., sources not working under the direction of someone from your organisation (published reports, external surveys, government stats, market research firms, etc.).