Question

“I Make Video Games. I Won't Let My Daughters Play Them.”

Written by: William Siu

In 2009, I co-founded Storm8, a video game developer. I have launched more than 50 mobile games. These have been downloaded more than a billion times and have generated more than $1 billion in sales.

I am very familiar with game addiction, as that’s what I thought about every day for more than a decade. (We sold the company in 2020.) I hired product managers and engineers to track everything players did and analyze their behavior. Using the data we collected, we experimented with every feature of our games to see which versions allowed us to extract the most time and money from our players. For us, game addiction was by design: It meant success for our business.

Here’s an example of how addiction is cultivated in gaming. If you have played mobile games like Candy Crush Saga, you are familiar with the concept of “lives.” You are given five lives a day; each time you lose a game, you lose a life. Run out of lives, and you can’t play again until your supply is replenished. Why, you might ask, would someone get addicted if the developers prevent players from gaming as much as they like?

I have used the same mechanic in my own games, and this is how I explained it to my engineering team. Say I have a delicious chocolate cake. If I give you the entire cake, you might eat the whole thing in one go because it’s the best cake you ever had. But you likely will “overdose” and may not want to touch chocolate cake again. What if, instead, I give you a tiny slice each day? Gradually, you develop a daily habit, and you might end up buying 10 cakes from me.

That’s the ultimate goal: to build habit-forming games that have players coming back every day. In other words, it takes away the decision-making. We wanted people to reach for their phones first thing in the morning and jump right into our games, just as they check their social media and emails.

For a long time, I didn’t see a problem. I saw our mission as bringing joy and entertainment to players. This changed when my two toddlers became old enough to take an interest in playing the very games I had built. Thinking about my games in my daughters’ hands, I had to confront what these products really were and what they could do. Knowing all the techniques with which we tried to bring about addiction, I realized I didn’t want my children exposed to that risk. My daughters are now 3 and 4 years old and I have yet to show them any of the games I have designed.




After reading the First Source “I Make Video Games. I Won’t Let My Daughters Play Them.”,
which sentence BEST explains how video games can impact cognitive or behavioral development?



A.
Video games guarantee that all players develop healthy digital habits.

B.
Developers intentionally design games to build daily habits and keep players engaged.

C.
Video games eliminate the need for parental supervision.

D.
Players naturally lose interest in games because they require too much thinking.

Answer 1

B. Developers intentionally design games to build daily habits and keep players engaged.

Explanation: The author describes using mechanics (like limited "lives" and small daily rewards) to create habit-forming behavior and repeated use, showing how game design can shape players' daily habits and decision-making.