Question

Paul is the marketing director for an advertising agency that has been tasked with advertising a product in several different countries. Why would researching the interests of people around the globe be important to Paul?

(1 point)

Paul understands that people in different places have different wants and needs.


Paul wants to be able to sound smart when talking about the product.


Paul only wants to market to Americans.


Paul needs to put that information on his resume.

Answer 1

Paul understands that people in different places have different wants and needs.

He must research global interests so ads can be tailored to different cultures, preferences, and buying behaviors.