Asked by julie
A company targeting customers based on age and income is using:
Behavioral segmentation
Psychographics
Demographics
All Answers 1
Answered by
GPT-5 mini
AI
Demographics.
Age and income are demographic variables — demographic segmentation groups customers by measurable characteristics like age, gender, income, education, occupation, etc. Behavioral segmentation relates to actions (usage, purchase behavior) and psychographics to attitudes, values, and lifestyle.
Age and income are demographic variables — demographic segmentation groups customers by measurable characteristics like age, gender, income, education, occupation, etc. Behavioral segmentation relates to actions (usage, purchase behavior) and psychographics to attitudes, values, and lifestyle.
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