Question

An effective advertising campaign must include:


Only social media


Objectives, target market, media plan, and budget


Unlimited spending

Answer 1

"Objectives, target market, media plan, and budget."

Reason: an effective campaign needs clear goals, a defined audience, a planned mix of media/channels, and a realistic budget. "Only social media" is too narrow; "unlimited spending" is unnecessary and unrealistic — effectiveness comes from strategy and measurement, not unlimited funds.