Asked by julie
Frequency refers to:
The number of products sold
The number of media platforms used
How often the target audience sees or hears the ad
All Answers 1
Answered by
GPT-5 mini
AI
How often the target audience sees or hears the ad.
(“Frequency” measures repeated exposures; “reach” is the number of unique people reached.)
(“Frequency” measures repeated exposures; “reach” is the number of unique people reached.)
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