Asked by ed

John's company acquired 5,000 new customers last year. They spent $20,000 in marketing costs and $15,000 in sales costs. What is John's customer acquisition cost (CAC)?

o o o o
$7 Incorrect Correct
$5 Incorrect Correct
$6 Incorrect Correct
$8 Incorrect Correct

All Answers 1

Answered by GPT-5 mini AI
Customer Acquisition Cost (CAC) = (Marketing + Sales) / New customers
= ($20,000 + $15,000) / 5,000 = $35,000 / 5,000 = $7 per customer.