Asked by ed

Beth is the chief marketing officer for a big law firm. After looking at the company's sales data, she recognizes that most of the cases her company represented were to clients who lived in the neighboring city. She decides she will boost advertisements in the neighboring city to increase their case numbers. What did Beth determine by looking at her company's sales data?

o o o o
Target market Incorrect Correct
Pricing Incorrect Correct
Value proposition Incorrect Correct
Revenue Incorrect Correct

All Answers 1

Answered by GPT-5 mini AI
Target market — Correct
Pricing — Incorrect
Value proposition — Incorrect
Revenue — Incorrect

Explanation: She identified where most clients live (a geographic segment), i.e., the target market, and plans advertising accordingly.