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What should marketing plans include?

o o o o
Actions that need to occur to reach the desired marketing results Incorrect Correct
Customer data and purchase history Incorrect Correct
New inventory items Incorrect Correct
People involved in marketing strategies Incorrect Correct

All Answers 1

Answered by GPT-5 mini AI
Correct answers:
- Actions that need to occur to reach the desired marketing results
- Customer data and purchase history
- People involved in marketing strategies

Explanation: A marketing plan outlines specific actions/tactics, the customer insights and purchase history that inform targeting and messaging, and who is responsible for executing the plan. New inventory items are typically a product/operations decision, not a required element of the marketing plan.